In May 2020, Odlo was acquired by Monte Rosa Sport (MRS), which is owned by Monte Rosa Capital. MRS then acquired Janus in March 2022, followed by Henri-Lloyd shortly after in August 2022.
Today, Odlo, Henri-Lloyd and Janus represent three fantastic brands under the MRS umbrella. They are all rich, heritage outdoor brands with strong relationships and reputations with their consumers.
Monte Rosa Sport has a very clear aim – to fuel each brand's performance through the group’s collective scale, while nurturing each brand's uniqueness and identity.
This structure of keeping the brands’ identity while sharing resources within its control, allows the group to achieve a balance of maintaining the distinctiveness of each brand while also reducing risk, and benefiting from scale and shared knowledge.
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.