The Monte Rosa Sport Brands

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 The goal of Monte Rosa Sport is to build a portfolio of heritage sport apparel brands that can leverage their collective scale to improve performance. We started with the acquisition of Odlo in 2020 and continued in 2022 with the addition of Janus of Norway and Henri-Lloyd to the group.

  In the Monte Rosa Sport group, each brand is responsible for its own design and product development, marketing, and sales. This allows each brand to maintain its unique heritage and identity - staying distinctive. On the “back-end”, the group benefits from shared sourcing and manufacturing, logistics, technology investments and financing.  

• Odlo produces the majority of sewn products for the group companies at its facility in Roman, Romania where we employ close to 500 people
• Janus handles all the knitting for the group at its facility in Espeland outside Bergen in Norway, where it has been producing apparel since 1895
• Henri-Lloyd, with its expertise and competence, produces highly technical apparel at its facility in Brodnica, Poland, which is the hometown of its founder, Henri Strzelecki
• Additionally, Odlo has a 12,900 m2 modern logistics center in Brüggen, outside Düsseldorff in Germany, that serves all group companies

This structure of keeping the brands’ identity while sharing resources within its control, allows the group to achieve a balance of maintaining the distinctiveness of each brand while also reducing risk, and benefiting from scale and shared knowledge.