
Monte Rosa Sport is a division of Monte Rosa Capital that has a particular focus on the sports and lifestyle sector. There are currently three brands within the portfolio including Odlo, Janus Wool and Henri-Lloyd.
Monte Rosa Sport has a very clear aim – to fuel each brand's performance through the group’s collective scale, while nurturing each brand's uniqueness and identity.
Each brand remains responsible for its own design, product development, marketing and sales to maintain its unique heritage and identity while benefitting from the group's long-term perspective.
Today, Odlo, Henri-Lloyd and Janus represent three fantastic brands under the MRS umbrella. They are all rich, heritage outdoor brands with strong relationships and reputations with their consumers.
Monte Rosa Sport has a very clear aim – to fuel each brand's performance through the group’s collective scale, while nurturing each brand's uniqueness and identity.



This structure of keeping the brands’ identity while sharing resources within its control, allows the group to achieve a balance of maintaining the distinctiveness of each brand while also reducing risk, and benefiting from scale and shared knowledge.